<p>The Denomination of Origin DO is related to agro-industrial products to be produced by farmers and secure - institutional controls, are enriched by acquiring an added value. In the Colombian context there are certain limitations against the development of this issue, since the OJ are the result of a European proposal to historical circumstances, cultural and economic differ from those of our regions, and being a concept introduced so recently in our areas, the protagonists of the productive processes OD criteria to date have been private organizations, not farmers or small producers, neither the state, a situation that demands a stronger proposal in terms of defending the country right. In this article relating to the construction of a structured norms rescue and recovery of the knowledge and practices, the virtues of national geography for the sake of the claim to the territories.</p>