<p>Present research is intended to identify the strategy used by the Agricultural Association of Producers and Marketers - AGRONIT to maintain itself over time and to stand out as an organization that applies the concepts of associativity, human and social capital development, in order to achieve sustainable rural development within a territorial approach. Applied research of an exploratory and qualitative type was used, through a specific case study design, carried out on the Association of producers that works in the municipalities of Iza, Nobsa, Tibasosa and Sogamoso, located in the department of Boyacá.</p>
<p>The results obtained showed relevant factors in the development and sustainability of rural associativity processes, which have allowed AGRONIT to consolidate in time and territory. These factors are the formation of human and social capital, and the management and construction of public-private productive partnerships, through support programs and ongoing training, which contributed to the formation of the association. In this way, AGRONIT produced results in the formation of trust and community participation of its members, which were reflected in the Association's better economic indicators, which in turn fostered the construction of a community social fabric that generates development in the region.</p>