<p>Modern society, traced by a sequence of realities and transformations that guide development or evolution through history, they have allowed different changes to the dynamism to be adopted in society. It is the reason that the following research aims to analyze the relationship of certain factors that produces the accelerated rhythm of life and the incidence on the particularity of the discourse as a subjective dimension, in students of the Cooperative University of Colombia, in the city of Popayán Cauca in the year 2015 and 2019. Methodologically, we chose to use Ethnopsychoanalysis. For this purpose, a survey was developed, which allowed accounting of the compulsory fields and the use of the semi-structured interview and participant observation, as instruments, for the collection of information resulting from the discourse. The data analyzed suggests that the factors of the accelerated rhythm, which influence the discourse are consistent with decision-making, such fragments of the speech gave account of the particular interaction and subjective choice regarding phenomenology, this allows us to understand the relationship of the subject with his reality, in the face of psychological distress in different settings within the social context. So, it was allowed to demonstrate that the diferents forms in which these factors are presented, immersed within a field of social interaction, as a determinant for acting, and the forms of choice for psychological well-being, assertively guide decision-making and the way of seeing the accelerated rhythm of life.</p>