<p>Species provide ecological services, economic, social, among others, yet the common people ignorant of its benefits and human dependence on them, the main cause of their current level of threat and extinction. Boyacá is a department with more biodiversity in Colombia and their conservation requires understanding and joint efforts by all its inhabitants. This study evaluates the importance, commitment, priorities, options and level of awareness among the population of Tunja towards conservation of 7 species in the region, native and exotic. Analysis data were taken from 130 surveys conducted in different parts of the city. It was found that the population Tunjana: 1 -) attaches great importance to all large species, although not native, 2 -) would be willing to pay to conserve the species considered very important, 3 -) support the development of farming projects and hydroelectric power, even if it means the extinction of species, 4 -) believes that the best options for preserving the species are: international contributions and funds from the state, and 5 -) unknown causes and problems conservation of native species. Enforce the protection of biodiversity in Boyacá requires on the one hand, a greater understanding and appreciation of biological species and draw up policies and conservation strategies that take into account public opinion to be the ones who perform this activity "preserve".</p>