<p>This article analyzes the management of personal finances of rural families in the village of Runta in Tunja municipality, whose purpose is to identify the variables that indicate the management of their economic resources and, therefore, the making of sound decisions that affect their economic stability and quality of life. The methodology followed is characterized by its quantitative descriptive-correlational approach, which seeks to detail the economic dynamics in terms of income, expenditure, savings, investment, and budget derived from the activities carried out by rural families based on a sample of 244 people. Among the results obtained, it was identified that the lack of financial education influences access to financial savings instruments that allow them to increase their profitability and diversify the rural economy, indicating the establishment of financial inclusion policies to promote agro-industry.</p>