<p>This paper analyzes consumer preferences for beef in the main cities of the Caribbean Region of Colombia. The information was obtained from a structured survey applied to those responsible for their purchases in households, from a random sample selected by the simple random sampling method to 337 people responsible for purchases using the Forms office platform. The form was made up of socioeconomic variables such as age, gender, level of education, social stratum, number of family members, in addition to others related to the frequency of purchase, desirable characteristics for the consumer, and consumption dynamics. As analysis tools, contingency tables, descriptive statistics, correlation analysis and analysis of variance were used. The main results indicate that consumption is concentrated in the middle-income strata of the population; that as the consumer ages, consumption tends to decrease and that the average weekly consumption of each family is 2.87 kilos of meat. It is concluded that the intermediate stratum is the one with the highest consumption.</p>