<p>The productive agricultural activities that identify rural cultures are fitted in a complex symbolic diversity, consolidated in religious, political, economic, technological and environmental elements. Historically, the vine farming and the wine consumption have been enriched by religious traditions, class distinction, psychological necessities to drink alcohol and to experience pleasure, political outcomes, economic strategies, attractive business and favourable climates. The emergent vine-culture of the Valley of the Sun in Boyacá is not unaware to this complexity. The peasants who incorporate it possess a social patrimony expressed in religiosity, sensibility to the trade and the technological changes. They are also rural capitalists, beer consumers and strategists of domestic economy. This article shows indicators to the understanding of a cultural production centred in vine-culture.</p>