The present article of reflection is the result of the research project Diseño de Indicadores en Ética Corporativa y la Responsabilidad Social Empresarial para Colombia (Design of Indicators in Corporate Ethics, and the Corporate's Social Responsibility for Colombia in English), develop from May 2008, to April 2009; and financed by the Fondo de Investigaciones de la universidad del Rosario (FIUR) (Fund of Research of the University of the Rosary in English). In the article the concept of consumers is tackled as a group of interest which makes part of the fundamental relations of an enterprise. The article's objective is to propose a normative criterion (Human Rights, and Transparency) which justify the design, and the implementation of social responsibility indicators, to evaluate the ethical treatment companies have for the consumers.