<p>The article aims to analyze the relationship between Geographical Indications and the development of land rent in capitalist form, in the South American region. A description is given of the growth of collective territorial brands that promote both a process of commercial protection and the generation of added value. Then, the Geographical Indications are analyzed in the economic transformation they apply in the market, both from an individual and structural point of view, highlighting the contributions in each analysis and their limitations. Finally, a problematization of the relationship of land ownership with class membership is made, which contextualizes the territorial conflict as the basis for the promotion of commercial rights. In this way, is presented as a conclusion, the form in which Geographical Indications are integrated into property conflicts in the production and possession of land, derived from the capital and labor relationship.</p>