<p>This research aimed at getting to know the bullying conceptualization from the perspective of the management staff of ten private schools in Tunja. They were principals and coordinators. Then, it was carried out with a qualitative view based on the hermeneutic approach and the Cognitive Sociology methodology. Likewise, the data collection was done through the in-depth interview. The research population consisted of 17 members of the management staff of 10 schools in Tunja. They were 2 men and 15 women aged between 30 and 50. The categorial analysis of results showed<br>that principals and coordinators consider bullying as reflection of the social reality. They also accept they are not quite prepared to deal with it due to their attempt to achieve comprehensive solutions.</p>