In this article reflecting on viticulture in Boyacá, is analyzed from the project and its product Ain Karim1 wine Marqués de Villa de Leyva, located in the Valley of Zaquencipá, a structured system of meanings that this type of agriculture does unite in place where it is installed. Historically, viticultural practices have managed to involve substantial elements of cultural dynamics: belief systems, identity, health and disease, and ways to socialize economy ingesting fermented beverages. The wine "Marquis of Villa de Leyva" emerges in a context of climate, soil and subsoil, with potential for development characteristics, which however must be certified with specialized studies of tropical modern winemaking. In this Zaquencipá Valley, as it was called ancestrally, the religious geosmbólica was irradiated by Iguaquemountains, sacred space Muiscas. The conquest and colonization transformed it by the Christian geosimbólica, economic (production of wheat) and military. Currently the town of Villa de Leyva and his environment is attractive to tourists, middle-class residents and significant capital, in this context arises the Vineyard founded in the early eighties by Mr. Pablo Toro, originally imported strains Cabernet Sauvignon, Chardonnay and Sauvignon Blanc. This replicates the culture of the vine and wine, which is also supported by a constant of aesthetics, hygiene and ethno-specific technical. its process leaves substantial perceive elements of cultural globalization, internationalization and localities need to analyze the ethno-regional production techniques.