<p>A Rural Development Program was elaborated for the community of the village of Las Cañas, watershed of the Cusiana River, by applying the Participatory Rural Diagnosis (PRD) methodology, which allowed the identification of the most perceived problems by the community, their prioritization and the way to solve them in order to contribute to local development. The PRD methodology identified low-income levels and low qualification to improve the labor offering; based on this, the program was designed with 4 dimensions: Socio-environmental, aimed at creating success factors to implement ecotourism and agrotourism; Agricultural, aimed at adopting Good Agricultural and Livestock Practices to improve productivity and competitiveness; Community Support, which seeks to empower leaders with training in leadership, management and formulation of productive projects; and Capacity Development, which seeks to permanently train in tourism, sustainable livestock and clean agriculture.</p>